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Digital Interview – UFLP – Unilever

Hi các bạn,

Là Hoàng Minh,

Nếu các bạn đang quan tâm làm thế nào để có thể pass vòng Digital Interview, đang được sử dụng rất nhiều ở các công ty đa quốc gia, như thế nào, và muốn cảm nhận đề thi thực tế ở Unilever thì trong bài này sẽ giúp giải đáp cho bạn nhé

Digital Interview là gì? Hình thức như thế nào?

Đây là vòng thi công ty sẽ cho bạn câu hỏi và bạn sẽ thu video lại để gởi cho ban tổ chức, rất tiện để bạn có thể chọn bất cứ khung giờ nào để phỏng vấn. Sẽ chủ yếu có 2 hình thức

+ Công ty gởi câu hỏi, bạn có thời gian 2 ngày, 5 ngày để quay video (Ví dụ ở Prudential đợt 2021 là 2 ngày với 2 câu hỏi, về bản thân và chuyên môn) bạn sẽ có time để quay, edit video v.v Mình thấy nhiều bạn không đầu tư kĩ lưỡng nên kết quả không tốt, bởi vì đa phần sẽ chuẩn bị chỉnh chu. Bạn nên chịu khó quay, nếu nơi không yên tĩnh cần phải lồng âm. Chỉnh sửa video cho chỉnh chu, vì nó ảnh hưởng đến kết quả của bạn khá nhiều. Bạn có thể dùng phần mềm Camtasia để làm nhé, thêm sub thì càng tốt, cực kì đơn giản và dễ dàng xuất file free chất lượng cao.

+ Công ty sẽ gởi câu hỏi nền tảng trực tuyến, bạn có 10 phút đọc đề chuẩn bị, và 5 phút để quay trực tiếp, có vài lần được thử lại. Đây cũng là hình thức Unilever đang sử dụng. Nội dung có thể hỏi về behavior hoặc là về chuyên môn. Vì tính chất khá áp lực, bạn cần luyện tập và phải speaking English nhiều cho quen trước khi thi.

Các chuẩn bị tốt nhất vẫn là thực hành nhiều, gia tăng khả năng Problem-solving skills, cách trả lời STAR, mô hình KASH cho people v.v tầm 4-5 buổi tập luyện bạn sẽ tự tin hơn.

Và món quà giá trị, quan trọng nhất đó là Real test mình gởi cho các bạn hôm nay, các bạn xem thử đề thi UFLP 2019 nhé

Các bạn có thể inbox mình để biết thêm chi tiết hen! Good luck!

Driving Ice Cream Sales in India

Unilever account for 27% of all Ice Cream Sales worldwide with its key brands of Magnum, Walls, Ben & Jerry’s, Carte d’Or and Cornetto

Traditionally, Unilever’s largest markets for ice cream have been developed countries, however the fast pace of growth in emerging economies has been the force behind growing ice cream sales in recent years, while sales in Indonesia have tripled. Staggering growth in China now means that one third of all ice cream purchased worldwide is consumed there. The key drivers for this growth are increasing urbanization, growing middle classes, higher disposable incomes and out of home food consumption. These factors have also fueled the dramatic increase in the sales of premium brands

Currently the major sales channels for ice cream in India are via the following retail channels

Modern trade – comprised of larger retail chains which offer standardized store layouts, a variety of products and a modern shopping experience. Unilever has relationships with these stores at a national or regional level. Modern trade makes up approximately 10% of all commercial transactions for Unilever in India

General trade – covers the vast array of independent ‘mom and pop’ stores across the country and makes up the greatest portion of Unilever sales in India. Each of these representatives covering a geographical area

Rural markets these are scattered over vast areas with low per capita consumption rates for packaged products. However, it is estimated that nearly 1 in 8 people in the world live in an Indian village (91 million) and that in the next ten years the average household consumption for rural homes will match the current consumption of urban households.

Within the ice cream market, sales are also driven out of “pariour” or “scoop” stores and vending channels (which include street vendors)

Question 1

In this first challenge, you’re managing a small sales team who all work out in the field visiting stores to promote Unilever products. You’ve started to notice from the weekly sales figures that one of your team is consistent not hitting her sales target. This is a problem you’ve spoken to her about in the past, so you are disappointed to see her performance slipping again

  • What step do you take to fully understand the situation?
  • What approach or style do you take when speaking with her?
  • How will you ensure she stay motivated?
  • How will you monitor the performance of your team member going forward?

Question 2:

You’re working as a Key Account Manager in Food & Beverages and one of your customers is a large national supermarket chain. You have a good relationship with your key contacts there although sometimes you struggle to get them to execute promotions in the way Unilever, and you, would like them to. You have a big promotion for one of your products and really want to make sure customer fully engaging with this, so that you, and they, gain the desired uplift in sales. You have a meeting with your key contacts tomorrow and want to raise this with them then.

  • How do you approach this conservation with your customer?
  • How do you ensure you understand customer’s needs?
  • What questions would you ask your customer?
  • What else would you discuss with customer to get their full backing of customer for this promotion?

Question 3

You’re working as Business Analyst within Food category you just learn how busy the role can be. Since you just started two weeks ago, you have been inundated with request for information from all over the company and you’ve also now been tasked with managing a national cost change for Hellman’s mayonnaise. You can see that you are going to need to be incredibly organized to keep on top of everything and deliver the cost change project in time. At the moment, you’re not confident you have enough time to fit it all in.

  • What steps do you take to ensure you deliver on time?
  • How do you deal with the request for information from other parts of the company?
  • How do you measure your progress as you work towards the deadline?
  • What approach will you take if your workload become too heavy for you to manage?

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